BayBG invests in MySpa to support further expansion

BayBG has acquired a mezzanine stake in Wellfit Holding, the operator of the MySpa brand. The company develops and operates private spa locations designed around individual use, standardized processes and high space efficiency.

At the core of the concept are separately bookable “Wellzones” – self-contained spa units featuring pool, sauna and relaxation areas, complemented by integrated entertainment options. In contrast to traditional wellness facilities, MySpa does not offer shared spaces but instead relies on clearly structured time slots, digital booking and access systems, and largely standardized operations. This creates the foundation for economically consistent scaling across additional locations.

Since its foundation in 2018, MySpa has grown continuously and currently operates in six German cities (Esslingen, Mannheim, Stuttgart, Hanover, Mainz and Munich). Additional locations in Darmstadt, Frankfurt, Düsseldorf and Berlin are under construction or in preparation. A stable share of repeat customers confirms sustained demand for private, time-defined wellness offerings.

BayBG’s mezzanine capital will be used to further accelerate expansion. In addition to the rollout of company-owned locations, MySpa plans to expand through a structured franchise model in the medium term.